BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20170302T020000Z DTEND:20170302T033000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:CREATE BUZZ DESCRIPTION:CREATE BUZZ is a series of workshops for "Purpose Drive Marketing"\n\nIn collaboration with the City of Issaquah\, the Greater Issaquah Chamber of Commerce has put together a series of hands on workshops that will help any business owner or marketing professional increase customer acquisition and retention!\n\n\n\nTo kick off the series on Wednesday\, March 1st our first speaker will be Brad Cochrane. He will present an interactive workshop on your value proposition and pitch definition. Brad is a masterful storyteller and teaches small businesses how to crystallize the value prop and pitch. He is the author of "Story First Marketing : Move Your Customers to Action?.\n\nSince this is a hands on workshop\, please bring your own laptop or notepad. \n\n\n\nEveryone who attends will receive a complimentary copy of Brad's book "Story First Marketing".\n\n \n\n \n \n Attendee Description\n \n \n \n \n Small business owners looking to grow their business by reaching customers with a unified brand and communicating their genuine value to customers. \n\n \n \n \n \n Introduction\n \n \n \n \n In business\, trust in a brand is the coin of the realm. Without a unified brand that is genuine and coherent\, the huge investment of money\, time\, and effort to reach\, engage\, and move customers to action is wasted. If a business fails to connect\, what's the cost of lost opportunity? How does a company quantify business that never was? \n\n \n\n But Brand is more than a product or the sum of its features. Brand is ultimately the story that businesses tell their customers and\, more importantly\, tell themselves. Storytelling is a powerful approach to attract\, engage\, and move customers to action.\n\n \n\n Can companies afford to ignore the power of stories?\n\n \n \n \n \n Event Description\n \n \n \n \n Effective businesspeople know that there are Five Storylines they need to tell well in any situation and at any time. Do companies know and embrace their Core Storyline? How about their Action Story\, Descriptive Story\, Journey Story\, and Data Story?\n\n \n\n In this entertaining presentation\, Knowing Yourself - Developing Your Brand\, Your Pitch\, attendees will learn and master the Five Storylines that their company needs to align their business\, engage employees\, and move customers to action. Armed with real world examples\, attendees will walk away with tools for effective storytelling. \n \n \n \n Customization\n \n \n \n \n \n\n This presentation will be customized for small business owners and the Issaquah Chamber.\n\n \n \n \n \n Takeaways \n \n \n \n \n \n Understand the Five Storylines \n Apply the Five Storylines to their business\n Leave with personal actionable guidelines \n Take home worksheets and messaging pillars\n \n\n \n \n \n Speaker\n \n \n \n \n Brad Cochrane\n\n \n Keynote Speaker\n Certified Trainer\n Published Author \n \n\n My personal mission is to champion storytelling and its power to change how people think\, feel\, and act because we all can make a difference.\n\n \n\n With a career in broadcast television\, a stint in technology marketing\, and expertise as a public speaker\, Brad delivers a stimulating\, entertaining\, and informative experience for your attendees.\n\n \n\n Brad weaves in real-world experiences to illustrate and illuminate. Perhaps it?s a personal story of working with Steve Jobs\, befriending Carlos Santana or interviewing Al Gore. Attendees take home knowledge\, insights\, and skills to make a positive impact through storytelling. X-ALT-DESC;FMTTYPE=text/html:CREATE BUZZ is a series of workshops for "\;Purpose Drive Marketing"\;
\nIn collaboration with the City of Issaquah\, the Greater Issaquah Chamber of Commerce has put together a series of hands on workshops that will help any business owner or marketing professional increase customer acquisition and retention!
\n
\nTo kick off the series on Wednesday\, March 1st our first speaker will be Brad Cochrane. He will present an interactive workshop on your value proposition and pitch definition. Brad is a masterful storyteller and teaches small businesses how to crystallize the value prop and pitch. He is the author of "\;Story First Marketing : Move Your Customers to Action?.
\nSince this is a hands on workshop\, please bring your own laptop or notepad.
\n
\nEveryone who attends will receive a complimentary copy of Brad'\;s book "\;Story First Marketing"\;.
\n \;\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
 \; \; Attendee Description \;
\n
Small business owners looking to grow their business by reaching customers with a unified brand and \; \; \; \; \; \; communicating their genuine value to customers.
\n  \;
\n
 \; \; Introduction \;
\n
In business\, trust in a brand is the coin of the realm. Without a unified brand that is genuine and coherent\, the huge investment of money\, time\, and effort to reach\, engage\, and move customers to action is wasted. If a business fails to connect\, what'\;s the cost of lost opportunity? How does a company quantify business that never was? \;
\n  \;
\n But Brand is more than a product or the sum of its features. Brand is ultimately the story that businesses tell their customers and\, more importantly\, tell themselves. Storytelling is a powerful approach to attract\, engage\, and move customers to action.
\n  \;
\n Can companies afford to ignore the power of stories?
\n  \;
\n
 \; \; Event Description \;
\n
Effective businesspeople know that there are Five Storylines they need to tell well in any situation and at any time. Do companies know and embrace their Core Storyline? How about their Action Story\, Descriptive Story\, Journey Story\, and Data Story?
\n  \;
\n In this entertaining presentation\, Knowing Yourself - Developing Your Brand\, Your Pitch\, attendees will learn and master the Five Storylines that their company needs to align their business\, engage employees\, and move customers to action. Armed with real world examples\, attendees will walk away with tools for effective storytelling.
\n
 \; \; Customization \;
\n

\n This presentation will be customized for small business owners and the Issaquah Chamber.
\n  \;
\n
 \; \; Takeaways  \;
\n
    \n
  • Understand the Five Storylines  \;
    • \n
  • Apply the Five Storylines to their business
    • \n
  • Leave with personal actionable guidelines
    • \n
  • Take home worksheets and messaging pillars
    • \n
\n\n \n \n \n \n \n \n \n \n \n \n
 \; \; Speaker \;
 \;\n
Brad Cochrane
\n\n
    \n
  • Keynote Speaker
    • \n
  • Certified Trainer
    • \n
  • Published Author
    • \n
\n\n
My personal mission is to champion storytelling and its power to change how people think\, feel\, and act because we all can make a difference.
\n  \;
\n With a career in broadcast television\, a stint in technology marketing\, and expertise as a public speaker\, Brad delivers a stimulating\, entertaining\, and informative experience for your attendees.
\n  \;
\n Brad weaves in real-world experiences to illustrate and illuminate. Perhaps it?s a personal story of working with Steve Jobs\, befriending Carlos Santana or interviewing Al Gore. Attendees take home knowledge\, insights\, and skills to make a positive impact through storytelling.
\n
\n
\n
\n
\n \; LOCATION:Hilton Garden Inn 1800 NW Gilman Blvd\, Issaquah\, WA 98027 UID:e.684.3503 SEQUENCE:3 DTSTAMP:20260415T163633Z URL:http://business.issaquahchamber.com/events/details/create-buzz-3503 END:VEVENT END:VCALENDAR