Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you learn the difference between automated messages and autoresponder campaigns and decide where autoresponders can help you do better marketing communications. You'll gain an understanding of key actions that trigger emails to be sent, identify what steps to take to design effective autoresponder campaigns, and design the “evergreen content” that works best for your audiences.