Issaquah, WA – August 4, 2025 – PIYA BEAUTY LLC proudly announces the official launch of PIYA, a purpose-driven skincare brand inspired by the ancient wisdom of Ayurveda.
Rooted in the belief that clean, nourished skin is the foundation of confidence and well-being, PIYA debuts with a thoughtfully crafted line of turmeric-infused beauty bars and face lotions. Each product is formulated with natural and organic ingredients to deliver effective, gentle care without compromise.
“At PIYA, our mission is simple—bring the power of Ayurveda into modern skincare, creating products that honor both skin health and the planet,” says Sunita Shastri, Founder & CEO of PIYA BEAUTY LLC. “Our turmeric and other botanical formulations not only cleanse and nourish but also reflect a philosophy of balance, sustainability, and giving back.”
The PIYA Beauty Launch Collection includes:
- Turmeric, Saffron & Neem Beauty Soap Bars:
Moisturizing beauty bars made with organic and all-natural ingredients like coconut oil, shea butter, turmeric, saffron, neem, and other botanical extracts. These beauty bars deeply cleanse, hydrate, and help restore your skin’s natural radiance. - Turmeric Face Lotion, Turmeric Cleanse & Vitamin C Serum:
A lightweight, non-greasy moisturizer, gentle cleanser, and brightening vitamin C serums are enriched turmeric, vitamin C, centella asiatica (gotu kola), bakuchiol, and other botanical extracts to calm, nourish, and protect all skin types.
“Our give-back model is central to who we are,” Shastri adds. “We believe self-care and community care can go hand in hand. With PIYA, every purchase becomes a small act of kindness.”
PIYA Beauty is available now at www.piyabeauty.com. Customers can explore the full range, learn about Ayurvedic ingredients, and join a community dedicated to clean beauty with a purpose.
Founded in 2025, PIYA Beauty blends the ancient science of Ayurveda with modern clean beauty standards to create skincare that is natural, effective, and sustainable. Each product is made with natural and organic ingredients and a commitment to giving back, ensuring that beauty is not just skin deep but rooted in wellness and care of community.
