CREATE BUZZ is a series of workshops for "Purpose Drive Marketing"
In collaboration with the City of Issaquah, the Greater Issaquah Chamber of Commerce has put together a series of hands on workshops that will help any business owner or marketing professional increase customer acquisition and retention!
To kick off the series on Wednesday, March 1st our first speaker will be Brad Cochrane. He will present an interactive workshop on your value proposition and pitch definition. Brad is a masterful storyteller and teaches small businesses how to crystallize the value prop and pitch. He is the author of "Story First Marketing : Move Your Customers to Action?.
Since this is a hands on workshop, please bring your own laptop or notepad.
Everyone who attends will receive a complimentary copy of Brad's book "Story First Marketing".
Small business owners looking to grow their business by reaching customers with a unified brand and communicating their genuine value to customers.
In business, trust in a brand is the coin of the realm. Without a unified brand that is genuine and coherent, the huge investment of money, time, and effort to reach, engage, and move customers to action is wasted. If a business fails to connect, what's the cost of lost opportunity? How does a company quantify business that never was?
But Brand is more than a product or the sum of its features. Brand is ultimately the story that businesses tell their customers and, more importantly, tell themselves. Storytelling is a powerful approach to attract, engage, and move customers to action.
Can companies afford to ignore the power of stories?
Effective businesspeople know that there are Five Storylines they need to tell well in any situation and at any time. Do companies know and embrace their Core Storyline? How about their Action Story, Descriptive Story, Journey Story, and Data Story?
In this entertaining presentation, Knowing Yourself - Developing Your Brand, Your Pitch, attendees will learn and master the Five Storylines that their company needs to align their business, engage employees, and move customers to action. Armed with real world examples, attendees will walk away with tools for effective storytelling.
This presentation will be customized for small business owners and the Issaquah Chamber.
Understand the Five Storylines
Apply the Five Storylines to their business
Leave with personal actionable guidelines
Take home worksheets and messaging pillars
My personal mission is to champion storytelling and its power to change how people think, feel, and act because we all can make a difference.
With a career in broadcast television, a stint in technology marketing, and expertise as a public speaker, Brad delivers a stimulating, entertaining, and informative experience for your attendees.
Brad weaves in real-world experiences to illustrate and illuminate. Perhaps it?s a personal story of working with Steve Jobs, befriending Carlos Santana or interviewing Al Gore. Attendees take home knowledge, insights, and skills to make a positive impact through storytelling.
Date and Time
Wednesday Mar 1, 2017 6:00 PM - 7:30 PM PST
Wednesday, March 1st
6:00 - 7:30 PM
Hilton Garden Inn 1800 NW Gilman Blvd,
Issaquah, WA 98027
Registration is $39.00 (or save 25% by registering for the entire series)
Everyone who attends will receive a copy of Brad's book:
"Story First Marketing".
Light refreshments provided
This is a working series. Please be prepared to bring a laptop or notepad and know your social media site log-ins. Each class is limited and will fill up quickly.